Interdisciplinary Design ▴ Strategy ▴ Innovation 

Fluent in foresight and adept at realizing visions, Tana has a 20-year track record of designing culture-defining innovation with some of the world’s most future-forward artists, brands, and organizations. Whether developing artworks, products, programs, platforms, or businesses – she applies strategy, empathy, creativity, and technical expertise to create new ways of shaping perception and the human experience. Adventurous at heart, she thrives in building and leading interdisciplinary teams to explore and expand the edges of possibility.

Tana studied engineering, computer music, media theory, and production at the nexus art & technology in the legendary programs at UCSD and Mills College. She is currently working with Madison Square Garden Entertainment, developing the world’s first massive-scale immersive venue: Sphere. Prior, she played an integral part in shaping internationally renowned vanguards Obscura Digital, Gray Area Foundation, and Recombinant Media Labs.

Artists, brands, and cultural institutions Tana has developed and presented work with include: Ryoji Ikeda, Carsten Nicolai, Camille Utterback, Holly Herndon & Mat Dryhurst, Casey Reas, Yasunao Tone, Richard Devine, Semiconductor, Biosphere, Skoltz_Kolgen, Morton Subotnick, Curtis Roads, Thomas Köner, AS+GG for Al Wasl Dubai Expo2020, Virgin, AT&T, Visa, SF Travel, Li Ka Shing Foundation, Qasr Al Hosn Festival Abu Dhabi, Representation Project, Biennial of the Americas, Mutek Festival (CA), Decibel Festival (US), Transmediale Festival (DR), and Interferenze Festival (IT).

 

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