Innovation Strategy  Experience Design ▴ Creative Culture 

Fluent in foresight and adept at realizing visions, Tana has a 20-year track record of creating culture-defining innovation with some of the world’s most future-forward artists, brands, and organizations. She specializes in building and leading multidisciplinary teams to explore and expand the edges of possibility.

Whether developing experiential activations, products, platforms, or businesses – she applies strategy, empathy, creativity, and technical expertise to design new ways of shaping perception and the human experience.

Tana studied engineering, media theory, and production at the nexus art & technology in the legendary programs at UCSD and Mills College. Camera-shy and a servant leader, she led from behind with visionary vanguards Obscura Digital, Gray Area, and Recombinant Media Labs. She is currently working with Madison Square Garden Entertainment, developing the world’s first massive-scale immersive venue: Sphere.

 

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